Gabriel Guedes (GG)

Gabriel Guedes (GG) is a leader and innovator at the intersection of operations, finance, and entrepreneurship. Currently serving as COO and CFO of Lyka Pet Food, one of Oceania’s fastest-growing startups, Gabriel has played a pivotal role in scaling the company’s operations and establishing it as a leader in the fresh pet food industry.

Before joining Lyka, he spent over a decade at Bain & Company, rising to the role of Associate Partner. At Bain, he specialized in large-scale transformations for clients in the Industrial Goods & Services sector, with a particular focus on supply chain, logistics, and mining. His work spanned more than 20 countries across six continents, equipping him with deep expertise in navigating complex operational challenges and driving performance improvements for some of the world’s leading companies.

Gabriel’s early career included a formative stint at Procter & Gamble, where he worked on logistics planning and business integration for the Latin American market, gaining hands-on experience in Brazil and Venezuela.

Beyond his executive roles, Gabriel is an active advisor, board member, and investor in the startup ecosystem.

Gabriel holds a B.Sc. in Production Engineering from Escola Politécnica da USP and an M.Sc. in Management, Economics, and Production Engineering from Politecnico di Milano.